From the New York Times perfume critic, a stylish, fascinating, unprecedented insider’s view of an industry and its charismatic characters No journalist has ever been allowed into the ultrasec ... From the New York Times perfume critic, a stylish, fascinating, unprecedented insider’s view of an industry and its charismatic characters No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes—one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty’s mating of star power to the marketing of perfume, watching Sex and the City’s Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales?
In Paris at the elegant Hermès, we see Jean Claude Ellena, his company’s new head perfumer, given a challenge: he must create a scent to resuscitate Hermès’s perfume business and challenge le monstre of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The answer lies in Burr’s informative and mesmerizing portrait of some of the extraordinary personalities who envision, design, create, and launch the perfumes that drive their billion-dollar industry. | One of the secrets of real magic is that it is controlled by the mind. The more things in your ritual to help your mind associate with your goal, the more powerful your ritual may be. Colored candles, scented oils, natural incenses, and more all add ... One of the secrets of real magic is that it is controlled by the mind. The more things in your ritual to help your mind associate with your goal, the more powerful your ritual may be. Colored candles, scented oils, natural incenses, and more all add to the impact of the magic you wish to do.
But how do you know which incense to burn? Is it possible to add scented oils together to get a more powerful oil? And how do you make your own, appropriately-scented tools?
The answers to questions like these and hundreds more can be found in The Complete Book of Incense, Oils & Brews by world-famous author Scott Cunningham. This is a greatly expanded and rewritten version of The Magic of Incenses, Oils and Brews. It includes over 100 new formulas, proportions for each element of the recipes (the most requested feature from his previous book), how to substitute ingredients, and much more. Besides the formulas, it also includes the exact methods of making all of these scented tools, including how to extract the essences from the herbs.
Each one of the formulas is precise and easy to make. Do you need luck? Take 2 parts vetivert, 2 parts allspice, 1 part nutmeg, and 1 part calamus, grind them together as finely as possible, then sprinkle the powder in a circle around you, beginning and ending in the East and moving clockwise. Sit within this circle and absorb the powder's energies. Also included are other ways to use magical powders that will have you coming up with your own ideas for them, too.
There is a legion of recipes for incenses. There are three for the sun and two for consecrating talismans. There are incenses for each of the astrological signs and ones to help you study better and gain success. You'll also find incenses for each of the planetary influences. There are four for Saturn alone!
This compendium of magical lore is a vital tool for every magical person on any magical path, whether you are a beginner or an expert.
| The story is set against the backdrop of The Great Game, the political co |
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